Heide Baumann

Member of Council


Heide Baumann is a dual British-German national with cross-cultural experience of leading teams across four continents with Fortune 500 organizations, including Liberty Global, British Telecom, Hutchison Whampoa and Bertelsmann. Her leadership roles have spanned multiple professions, including COO, CFO, CMO, CTO and Corporate Strategy. Since starting out at the world’s first strategy consultancy Arthur D. Little, she has developed a significant track record in shaping and executing market-defining transformational change.

A digital expert since the early 1990s, she’s worked in the Silicon Valley, advised some of Europe’s largest publishers and edited a high profile book on digital media futures.

Heide chairs the Council’s Digital Committee and has participated in the Chatham House W20 activities. She holds the Financial Times Non-Executive Director's Diploma and sits on the board of the German-British Forum, a charity which reinforces pivotal political, cultural and business relationships between the two countries. She has previously acted as a board member of Catalyst, one of the UK’s leading housing associations.

After a Masters in (multi)media from the Royal College of Art, London / École nationale supérieure de création industrielle, Paris and Technische Universität Berlin, Heide gained an MA in Psychology and UK accreditation as psychotherapist. She is currently conducting interdisciplinary PhD research on the discourses of female leadership at Cambridge University.