Member of Council
Heide Baumann


Heide Baumann is a dual British-German national with cross-cultural experience of leading teams in 17 countries across four continents with FTSE 100 and Fortune 500 consumer organizations in media, IT and telecoms – including twelve years with British Telecom. Since starting out at the world’s first consultancy Arthur D Little, she has developed a significant track record in delivering large-scale transformational change. A digital expert since the early 1990s, she’s worked in Silicon Valley, advised Europe’s largest publishers and edited a high profile book. Digital also forms part of her current portfolio as vice president customer transformation for Liberty Global, the largest cable operator globally.

Heide sits on the board of the German-British Forum, a charity which reinforces pivotal political, cultural and business relationships between the two countries. She holds the Financial Times Non-Executive Director's Diploma and has previously acted as trustee for a UK cultural charity, as independent non-executive director for an Irish start up and orchestrated a FTSE 100 board sub-committee.

After a Masters in (multi)media from the Royal College of Art, London / École nationale supérieure de création industrielle, Paris and Technische Universität Berlin, Heide gained an MA in Psychology and UK accreditation as psychotherapist. She is currently conducting interdisciplinary PhD research on the discourses of female leadership at Cambridge University.