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ISIS: Marketing Terror

Chatham House, London

Event Documents


Abdel Bari Atwan, Editor-in-Chief, Rai al-Youm, Author, Islamic State: The Digital Caliphate
David Butter, Associate Fellow, Middle East and North Africa Programme, Chatham House
Sara Khan, Director, Inspire
Chair: Peter Taylor OBE, Investigative Reporter, BBC 


The panel will discuss the marketing tactics of Islamic State in Iraq and Syria (ISIS) and the diverse methods of recruitment boosting the group’s rapid growth. They will consider its command of social media platforms, its ‘blockbuster’-style videos and glossy propaganda magazine, and how young Muslims are responding to this messaging. They will also look at how the group leads, manages and finances itself and what this means for its chances of survival and expansion.