Nudge: The Future for Policy?
In 2010 the UK government became the first in the world to create a dedicated Behavioural Insights Team, commonly known as ‘the nudge unit’. The team apply insights from a range of academic disciplines, such as behavioural economics, psychology and social anthropology, to public policy and services, arguing this enables them to design policies or interventions that encourage people to make better decisions by presenting choices in different ways. When the unit advised the HMRC to change the wording on income tax letters, for example, it resulted in an extra £200 million being collected on time.
Dr David Halpern, who leads the team, will explain how the process works, why he considers it a valuable approach to policy making, and what future he envisages for the unit.
This event will be followed by a reception.