Belief, Attitude and Behaviour on Climate Change and Energy Security: Report Launch
This workshop will present and discuss the findings of the forthcoming report, Climate Change and Energy Security: Assessing the Impact of Information and its Delivery on Attitudes and Behaviour, and will consider the implications and challenges for key stakeholders, including policy-makers and the media.
The report is the culmination of a two year project which looked at audience beliefs and behaviours in relation to climate change and energy security, employing focus groups and interviews throughout the country.
The aim of the project was to examine the specific triggers for changes in patterns of understanding and attitude – and the conditions under which these lead to changes in behaviour. New and innovative methodologies were developed, including the preparation of authentic news broadcasts to present possible future outcomes of climate change and problems with energy security constraint. The results show how beliefs held by audiences can be affected when they receive new information. The conditions under which people believe or reject different arguments are at the heart of the study.
The project was funded by the UK Energy Research Centre and undertaken by the Glasgow University Media Group and Chatham House.
Attendance is by invite only.