President, Be—it; Co-Founder, Ukraine Crisis Media Center
Natalia Popvych


Nataliya Popovych is President of the Be—it communications consultancy and Co-Founder and Deputy Chair of the Ukraine Crisis Media Center, a communications hub amplifying Ukraine’s voice internationally. With more than 19 years’ experience in Ukraine, the USA and Russia, she advises on reputation strategy, brand development, executive coaching, crisis management and strategic communications. Public sector clients and projects include the Presidential  Administration of Ukraine, for which she has embarked on a reform project building strategic communications capacity across a number of government agencies, and developing a unified information policy for the country. She is a founder of the DiscoverUkraine professional civic initiative.