Founder, the Good Country Party


Professor Simon Anholt is the Founder of the global political organization the Good Country Party and publisher of the Good Country Index. He is an independent adviser to governments on their strategies for enhanced economic, political and cultural engagement with other countries, and served as Vice-Chair of the UK Foreign Office’s Public Diplomacy Board.

He devised the concept of nation brand in 1996 and is the founder and publisher of the annual Anholt-GfK Roper Nation Brands Index and City Brands Index, which poll more than 20,000 people to monitor perceptions of 50 countries. He founded and is Editor Emeritus of the quarterly academic journal, Place Branding and Public Diplomacy. His books include Brand America (2004) and Places: Image, Identity and Reputation (2010). He has a master’s from the University of Oxford, is Honorary Professor in Political Science at the University of East Anglia, and is Chairman of the Anholt Institute, Copenhagen.