Postcard from Nairobi: Inside Kenya’s booming podcast scene

Kenya’s story-telling tradition has found new life and marginalised communities have new platforms thanks to a surge in podcasting, writes Vanessa Gathecha.

The World Today Published 31 March 2023 3 minute READ

Vanessa Gathecha

Research Lead, Baraza Media Lab

I am eating a pre-hiking meal of oatmeal with espresso on the side at a local coffee house while waiting for my hiking buddies to join me at 7am on a Sunday. Even though it is January, we are experiencing an intense heatwave and I am trying to calculate how many litres of water I will need to face the challenge ahead.

The plan is to trek the 16km-plus out-and-back route through the seven Ngong Hills, lying in the Great Rift Valley about an hour from Kenya’s capital. During the group catch-up beforehand, I give a quick rundown of my latest favourite podcasts and remember one I had come across that Emily, an avid art lover, would enjoy, Art Fraud.

The smartphone revolution

Storytelling is a core part of Kenya’s history and a surge in the number of podcasts in the region comes as no surprise. We love a good story. Podcasts are especially popular with the under-35s living in urban areas.

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