The Internet and the British Election: Politicians Get Their Clicks

Britain’s general election – most likely in early May – will once again be heralded as the first true ‘internet election’ and once again, it will probably disappoint. Although much media attention has been given to the use of the internet in the last American presidential election and, from this, conclusions will be drawn about the internet’s impact here, it is important to step away from the hyperbole and look at a few key facts and, most importantly, key differences.