When Corrupt Behaviour is the Rational Choice

She outlines why a lack of incentives to avoid corruption can increase the likelihood of it occurring, and that little research has been done into why corruption happens and what informs or influences the decisions behind it.

The survey work undertaken by the Africa Programme's Social Norms and Accountable Governance (SNAG) project is pioneering in this regard, and is showcasing why messaging around corruption is vital in tackling it.

Driving a collective change in behaviour can be achieved through careful planning, developing and testing of small-scale interventions before scaling up.