While China is gaining a foothold in the Maghreb, it cannot match US and European dominance in the region. In Tunisia, France has a particularly strong role:
The same is true of Morocco, which also has longstanding ties to the US and France. However, a wave of anti-Americanism has washed over the region in recent years. According to a recent survey, for example:
The populations of Morocco and Tunisia generally have scant knowledge about China’s politics and culture. China has tried to tackle this with the establishment of Confucius Institutes in these two countries. Language and cultural barriers still impede the development of relations. Cultural exchanges are still sparse between China and the two countries, compared to those China has with other countries in Africa. Furthermore, significant Chinese migration to the Maghreb region, particularly in Algeria, which hosts up to 80,000 Chinese citizens, has occasionally caused conflicts with the local populations and emphasized cultural barriers. However, in the context of the wider Arab world, China’s image has improved considerably in recent years.
The Moroccan and Tunisian governments share concerns that China either views the Maghreb as a place to primarily sell inexpensive and low-quality products, or merely as a source of vital raw materials and resources.
The distribution networks of Chinese products could improve in Morocco and Tunisia, but local protectionist policies make their establishment difficult. Although Morocco has made progress in attracting new business from outside the country, there are still many challenges for foreign companies operating in the country. For example, despite its relative stability and business-friendly policies, domestic companies and government agencies tend to be slow in making payments, which incurs long delays for private enterprises. Meanwhile, Tunisia continues to struggle to regain the level of foreign investment it had prior to its political transition.
Although China can comfortably compete with India, Russia, Brazil and Turkey on the economic front in the region, it faces formidable challenges from the EU and the Gulf states. For instance, France and the United Arab Emirates hold three-quarters of the FDI stock in Morocco. In response to China’s increasing presence in Africa and the Maghreb, the EU launched the Africa–EU Strategic Partnership in 2007. At the 5th EU–Africa Summit in Abidjan in 2017, the two sides expressed a willingness to adopt a partnership model based on reciprocal trade, which is worth more than $300 billion at present. The EU has pledged to provide €44 billion in ‘sustainable’ investment in Africa by 2020. It is also buttressing its commercial position in the continent with a network of free-trade agreements or Economic Partnership Agreements, which it is negotiating or has signed with 40 sub-Saharan African countries. The EU is in a strong position when it comes to African economies, due to its historical ties to the region and its comprehensive trade strategy, the stage is set ‘for continued growth and influence by European firms in the African market. In addition, the EU is well positioned to share lessons learned from its decades of experience with regional economic integration’.