The picture is mixed in terms of African recognition of the potential for an invigorated relationship. Some sub-Saharan African governments have taken more interest than others in identifying the relative strengths of Central and Eastern European economies, on which such a relationship could be based, and have acted accordingly. For instance, South African President Cyril Ramaphosa has called on investors from Poland – as part of a group consisting mainly of more established investors from Western European countries – in his bid to attract $100 billion in investments to South Africa by 2023, and South African investment envoys have visited Poland to pitch their country as an investment destination. The Ghanaian agriculture minister issued an open invitation for Czech investors during his visit to the country in April 2018. Similarly, in July of that year the then Ethiopian president, Mulatu Teshome, called on a delegation of Czech investors visiting Addis Ababa to enter the Ethiopian marketplace. Those sub-Saharan African governments that recognize the potential benefits to be had from a relationship with private-sector investors in the V4 group see the following sectors as most promising: agri-processing, especially meat (poultry) and dairy products; ICT; transport; construction; and water and waste management.
Other governments, however, are not as aware of the potential opportunities that such a partnership could entail. Unfamiliarity with Central and Eastern European economies and what they could bring to the table was a somewhat common theme identified during interviews. Furthermore, Turkey’s and Russia’s engagements in sub-Saharan Africa were often a starting point of discussions, reflecting misconceptions of precisely which countries constitute the Central and Eastern European bloc.
While investments from Central and Eastern Europe are certainly welcome in sub-Saharan Africa, no overall strategic approach is being employed to attract investors and intensify the trade relationship with Central and Eastern Europe. Although there is some evidence of selectivity when African governments are seeking potential partners in specific sectors, many of those governments will not exercise ‘discrimination’, opting instead for a more general approach to investor outreach.
In order to successfully attract investment, a tailored approach needs to be put in place. The World Bank recognizes that governments must have a nuanced understanding of investor motivations to best unlock the benefits of FDI for local economies. South Africa provides a notable case in this regard, where, as a complement to the efforts of the national investment agency SAInvest, offices have been set up within provincial investment and trade agencies to target relations with Central and Eastern Europe. For instance, the Cape Town and Western Cape Tourism, Trade and Investment Promotion Agency (WESGRO) has a ‘New Europe’ department in charge of Central and Eastern European affairs. Investment envoys appointed by President Ramaphosa to help accomplish South Africa’s $100 billion foreign investment target have been accompanied on their external missions by WESGRO staff. Similarly, the Gauteng Growth and Development Agency has assigned responsibility for relations with Central and Eastern Europe to its department for ‘Middle East, Eastern Europe and Asia’.
In many instances, sub-Saharan African governments have positive perceptions of their past ties with Central and Eastern Europe. They reminisce about Hungarian, Czech, Polish, and former Yugoslav state enterprises that helped in building up their countries’ economies, the goods that were introduced in their markets, and the political support provided by the Central and Eastern European countries for independence movements. However, relationships of this kind dropped away during Central and Eastern Europe’s transitional period.