This research is supported by the MacArthur Foundation.
What is a social norm?
Social norms are practices that are supported by particular shared beliefs.
- Are people engaging in a practice because they see others doing so?
- Are people engaging in the practice because they care about what others think and believe?
- Do they believe that enough other people in their community or network believe that other people should conform to a certain behaviour?
If the answers to these questions is yes, then a behaviour or collective action is driven by a social norm.