Iranian ladies who launch

Iran’s new crop of female entrepreneurs worry what the lifting of sanctions will mean for their businesses

The World Today Updated 11 December 2020 Published 11 December 2015 3 minute READ

Helen Fitzwilliam

Journalist and filmmaker

‘I knew my business was a success when after 12 months I no longer had to take my father, posing as the CEO, with me to every meeting in order to be taken seriously.’

Nazanin Daneshvar, below, is one of a growing number of women who have created start-ups in Tehran despite being cut off from the world by sanctions. While she was working in Berlin as a software developer on a deal-of-the-day website she had the idea of creating an Iranian version. She knew Iranians in the middle of an economic crisis would love a bargain.

The 26-year-old and her sister, working from her parents’ dining room, set up, which offers discounts on everything from restaurants and hotels to concert tickets and coffee houses.

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