Despite immense challenges, the Ukrainian government has shown remarkable resilience and continues to function at all levels. However, the recovery process is just starting, and one of the first priorities remains the return of the nine million or so Ukrainians displaced by the war. To encourage these individuals to come home, Ukraine must focus on three areas to secure its long-term recovery.
Investment
To make Ukraine an attractive option for displaced people, the nation must invest in its infrastructure, educational institutions and labour market. By addressing the needs outlined in Maslow’s hierarchy – psychological needs, safety, love and belonging, esteem and self-actualization needs – Ukraine can create an environment that encourages its citizens to return.
