Social media app TikTok has secured a lifeline in the United States after years of hearings, regulatory battles and high-level talks between US and Chinese officials. A complex restructuring that transfers majority control to US is underway, with investors including technology company Oracle, investment firm Silver Lake, and Rupert Murdoch’s Fox Corp.
President Donald Trump’s executive order certified the pending agreement as a ‘qualified divestiture’, legalizing the social media platform again by removing it from foreign adversary control (in this case, China).
The deal, led by US tech giant, Oracle, gives American companies approximately 65 per cent ownership of TikTok’s US operations, while ByteDance and other Chinese investors retain less than 20 per cent. As part of the new group of owners, Oracle will provide US cloud services and data storage in the US, and apparently receive a licensed copy of the app’s algorithm.
This US transfer is a significant shift in the company’s operations and an on-paper win for President Trump’s White House. But the optics mask a harsher truth.
Deeply rooted issues
Imposing majority US ownership – and going ‘American-operated all the way’ – is a big step. But it is by no means a silver bullet to address the threats TikTok, and similar platforms, present to US democracy and national security.
The deal has been framed as a major win for US technology sovereignty. Operating a US-licensed algorithm and storing user data on American soil might allay anxieties about potential Chinese Communist Party influence over the app’s American users. But long-standing problems remain.
The recommendation algorithms of social media platforms have political power. Research indicates that their design can result in polarization by creating echo chambers. This can limit political dialogue and a diversity of views.
TikTok’s ‘For You’ function provides hyper-personalized content that is highly effective in maximizing user engagement. That has been good for business: the US firm will be valued at approximately $14 billion, with 63 per cent of US teenagers reporting use of the platform.
Meanwhile 1 in 5 American adults regularly get their news from TikTok – a leap from 2020. The new US owners are unlikely to fundamentally change how TikTok’s recommendation algorithm works. The truth is an uncomfortable one, but long-known: what is bad for inclusive and secure online information spaces is often good for business.
For years, experts and policymakers have warned that TikTok could be weaponized as a political tool. That risk assessment initially focused on claims about China’s access to TikTok user data, and the possibility the platform could be manipulated to spread disinformation and for political interference.
Now the lens has shifted to focus on TikTok’s potential manipulation by US political actors. Announcing the deal, President Trump himself said ‘if I could, I’d make it 100 per cent MAGA-related’, though he went on to add that every group would be treated fairly.
Regardless, it is unclear how the Trump administration will work with the seven members of US TikTok’s new board of directors. And it remains to be seen if and how the board will address the widely used platform’s existing flaws: TikTok is already a hotbed for mis- and disinformation, and not just in the US.
The app’s new US owners may consider changes to US TikTok’s content moderation policies. But that could also be cause for concern. There is a risk that sidelining or deprioritizing efforts to moderate problematic content would further pollute an already volatile information space. Changes to rework content moderation on Twitter, now X, since Elon Musk’s takeover have been the subject of much criticism.
Whatever happens, US control over TikTok is not a fix-all for vulnerabilities in its fragile and divisive information environment.
Beyond TikTok
Trump’s executive order was released following US–China talks in which control over TikTok has been leveraged as part of broader national security, economic and trade negotiations.
Having previously indicated that no deal was possible, China implied it felt coerced into deal-making in view of looming US tariffs. China’s top trade negotiator, Li Chenggang cited concerns of ‘unilateral bullying’, although some commentators have pointed out that China might draw out the approval timeline for the deal, using the delay to gain advantage.